Further, it's a place to share your expertise and build the trust and rapport needed to cultivate new clients and customers. Use your business name as part of the URL so that it is easier for them to look you up and share a connection request with you. This makes it easy for contacts who you have just met in person to look you up and find you. Each group discussion contains its own job listings. LinkedIn allows you to create a custom URL for yourself and your page. Having a group in common with another LinkedIn user is one way you can invite others to your network.
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